Airport parking is never just one thing: a dozen zones running side by side, each with its own rules, its own rhythm, and its own kind of driver - from the two-week traveler to the five-minute drop-off. This session looks at how a growing network of cameras can turn everything happening across the parking lot into insight an operator can act on immediately: not just plates, but vehicle attributes, flagged conditions, and real-time patterns. Learn how AI-based recognition technology enables operators to turn this into automated decisions through business rules, and what measurable impact that has on efficiency and cost - without heavy infrastructure. The session closes with a look at the opportunities already sitting untapped in today's parking data -value that's available now, not just on the horizon.