How do airports decide where to invest, which products to develop and how to use limited space? Airport leaders share the reasoning behind recent parking and ground access changes, exploring how they weigh commercial returns, customer expectations and operational demands, and what happens when those priorities compete.

From adapting parking products and pricing to improving access and working with partners, the discussion will focus on the decisions airports are making and what it takes to put them into practice. Bringing perspectives from different markets, panellists will share their experiences, challenges and lessons, considering which approaches could work elsewhere and where local circumstances call for a different solution.