The workshop will focuse on how DP can optimize parking revenue, improve space utilization and enhance the customer experience at the same time: a simplified optimization model will be used to interactively demonstrate how DP works and simulate real-life parking situations.The workshop will also highlight the importance of AI in demand forecasting, price optimization, and scaling dynamic strategies.

By the end of the workshop, attendees will be able to:

• Understand the unique challenges of parking revenue management
• Develop data-driven strategies to optimize parking revenue
• Implement dynamic pricing strategies effectively
• Leverage AI and machine learning to improve forecasting and pricing

The workshop will feature a combination of presentations, discussions, and interactive exercises. Attendees will have the opportunity to share their own experiences and learn from industry experts.