Airport parking sits at the intersection of high expectations and high pressure. With constant traffic peaks, unpredictable passenger behavior, and the need for flawless security, it’s one of the most challenging environments for operations. But within those challenges lie big opportunities: the chance to streamline flows, enhance customer experience, and unlock new revenue streams through smarter technology. This session explores how to turn parking pain points into strengths. Sam Benkoczy, Sales Director of Parking at Adaptive Recognition, will lead this session in an interactive format, guiding participants through both the challenges and the potentials of airport parking.