Extraordinarily Easy Holiday Extras, Personalised for Every Trip
For over four decades, we’ve led the way in making travel simpler - helping millions of people start their holidays the easy way with airport parking, hotels, lounges, insurance, and more.
Today, we’re building something even bigger. A connected, intelligent experience that knows where you’re going, what you’ve booked, and what you need next - before you even ask.
Introducing HEHA! - our trip-based experience engine built using our smart AI platform to personalise every journey. It’s how we turn data into delight, delivering real-time support, tailored recommendations, and a new kind of simplicity that keeps travel moving smoothly.
HEHA! brings together everything we know about travel, service and technology - 40 years of expertise shaped into one smart, responsive platform designed around the traveller, not the transaction.
We’re also proud to own and operate a family of brands that power smoother travel experiences end to end. Airparks - the UK’s most trusted airport parking operator. BookFlowGo - our technology group connecting the best in pre-booking, parking logistics and automation (you can meet them separately at the conference). And Holiday Extras Cover - travel insurance built on trust, expertise and peace of mind. Together, they’re how we keep holidays moving effortlessly.
With millions of bookings each year and a growing network of partnerships across airports in the UK, Europe and beyond, we give operators access to an unmatched distribution platform - helping airports, airlines and industry partners connect with travellers earlier, convert more pre-bookings, and deliver better journeys.
Whether through our award-winning app, web-based tools, or trusted partners, we’re reimagining what it means to travel well. Because every journey deserves to feel extraordinary - from the moment you start planning to the moment you get home.
At Holiday Extras, we believe innovation should make life easier, not more complicated. That’s why we’re using technology with one goal in mind - less hassle, more holiday.
Address
Aidenbachstraße 52
Munich 81379
Germany
Telephone
+49 (0)89 678 059 180
Contact Person
Frank Ferraro
General Manager, Europe
Solutions:
