Modern Parking Access and Revenue Control Systems (PARCS) evolved into an omni-channel integration platform that enables the airport landside operations to integrate the end-to-end parking user experience into the overall customer journey. Starting with the integration of multiple sales channels into the online reservation of a parking lot and the potential upselling along the booking process and continuing with the efficient and user friendly way finding via modern parking guidance.

During the workshop we will discuss various integration use-cases by the means of Designa's connectivity map and open the floor for a fruitful discussion about the status-quo and the future expectations from the airport industry towards their technology partners.