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Optimising pricing to maximise pre book revenues using yield management

A step by step interactive session with a real-life simulation designed to demonstrate the incremental increases that can be achieved in car parking and ancillary revenues when pricing is optimised via easy to use yielding functionality.

The ability to yield parking prices via a car park and ancillary pre booking system is one of the fundamental must have features to enable airport commercial and parking teams to drive new incremental revenues from pre-booking and ancillaries.

This AeroParker session will demonstrate how to optimise revenues from bucket pricing, lead-time pricing and hourly pricing. Using a live simulation where you will be assigned different types of airport car parks which will be effected throughout the workshop by various market conditions the AeroParker team will guide you through the challenge to generate the most revenue per car parking space by the end of the workshop.

About AeroParker

Launched in 2000, AeroParker is specialist, trusted, online and mobile software enabling airports to offer passengers a slick and easy way to pre book and pay for airport car parking and ancillaries in a single basket, no matter what device or screen size is being used.

AeroParker is uniquely feature rich including advanced auto-yield management for flexible tariff setting and a market-leading promotional code engine and delivery tool. Full reporting and analytics are provided through an intuitive dashboard, that when coupled with two way barrier integration incorporates roll up parking data as well.  Competitor pricing is monitored via a price comparison tool. Customer relationship management is driven by integral email marketing supported by digital marketing services such as white label development, website development, SEO and PPC. In addition airports can easily create partnerships using web services that allows 3rd parties such as hotels and airlines to simply connect directly with AeroParker.

With over a decade driving non-aeronautical revenues for airports, AeroParker has a proven track record in generating real return on investment.