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Beyond pre booking:Maximising the return on your e-commerce offering

Inventive IT will be holding an open forum workshop to explore the various opportunities presented by the introduction of a pre booking system. We will explore not only pre booking websites; but how once pre booking is in place, you can evolve the system based on your specific commercial requirements.

E-commerce & pre booking

  • Increasing exposure through search engine optimisation.
  • Maximising web site conversion through multi variant testing.
  • Increasing revenue through upgrades and up sells.
  • Marketing and sales promotions activity
  • Mobile applications vs. mobile websites.

Multi Channel Sales

  • Opening up and managing 3rd party sales channels through white label websites and direct integration.

Yield and Price Management

  • Maximising revenue with constrained capacity
  • Competing with off airport parking