Beyond pre booking:Maximising the return on your e-commerce offering

Inventive IT will be holding an open forum workshop to explore the various opportunities presented by the introduction of a pre booking system. We will explore not only pre booking websites; but how once pre booking is in place, you can evolve the system based on your specific commercial requirements.

E-commerce & pre booking

• Increasing exposure through search engine optimisation.
• Maximising web site conversion through multi variant testing.
• Increasing revenue through upgrades and up sells.
• Marketing and sales promotions activity
• Mobile applications vs. mobile websites.

Multi Channel Sales

• Opening up and managing 3rd party sales channels through white label websites and direct integration.

Yield and Price Management

• Maximising revenue with constrained capacity
• Competing with off airport parking