Beyond pre booking:Maximising the return on your e-commerce offering
Inventive IT will be holding an open forum workshop to explore the various opportunities presented by the introduction of a pre booking system. We will explore not only pre booking websites; but how once pre booking is in place, you can evolve the system based on your specific commercial requirements.
E-commerce & pre booking
- Increasing exposure through search engine optimisation.
- Maximising web site conversion through multi variant testing.
- Increasing revenue through upgrades and up sells.
- Marketing and sales promotions activity
- Mobile applications vs. mobile websites.
Multi Channel Sales
- Opening up and managing 3rd party sales channels through white label websites and direct integration.
Yield and Price Management
- Maximising revenue with constrained capacity
- Competing with off airport parking